Manuela Pifani

Non-Executive Director

Manuela joined the Society as a non-executive director in March 2024.

After qualifying as an Associate of the UK Chartered Institute of Bankers, Manuela began a career focused on customer experience and transformation that has spanned more than 25 years. She started in the financial services sector, leading Customer Experience functions in Barclays, RBS/Natwest and Direct Line Group, before moving into the retail sector with Kingfisher and ASDA.

For six years, Manuela has been a consultant and thought-leader, using her extensive experience and knowledge of the continuously evolving consumer market to help organisations across sectors improve their services and propositions to increase customer satisfaction and loyalty. She also volunteers as a member of the Board of directors for the not-for-profit Customer Institute.